Revenue Leak Repair
Full-Stack Platform Build
Homepage hero: problem-first narrative with scroll-triggered animations
Revenue Loss Calculator with real-time projections across 13+ trades
Tech Stack
| Layer | Technology |
|---|---|
| Framework | Next.js 16 (App Router) |
| Language | TypeScript (full type safety) |
| Styling | Tailwind CSS 4 with custom design tokens |
| Animation | Framer Motion (scroll-triggered, stagger effects) |
| Icons | Lucide React |
| Fonts | Inter (Google Fonts, swap strategy) |
| Integration | GoHighLevel (Lead Connector HQ chat widget) |
| SEO/AEO | JSON-LD structured data, HowTo/FAQ/Service schema |
| Accessibility | ADA compliant (focus outlines, ARIA, skip nav, contrast) |
| Images | Next.js Image component with remote pattern support |
The Problem
The founder had a clear thesis: most service businesses don't have a marketing problem — they have a systems problem. Calls go unanswered, leads go cold in minutes, estimates die on the vine, and past customers are never reactivated. But the existing web presence didn't communicate that, and there was no infrastructure to demonstrate the product, capture leads, or close deals online. What was needed: a high-conversion marketing site that reframes the problem, interactive tools that let prospects quantify their own revenue leaks, live demos of each service, full ADA accessibility, SEO/AEO optimization, sub-second page loads, and GoHighLevel integration for lead capture and chat.
The Approach
I designed every page around a consistent conversion framework: lead with the pain (backed by data), quantify what inaction costs (calculators, stats), show the fix with demos and mockups, add proof through case studies and guarantees, and close with multiple CTAs always visible. The site was built from scratch in Next.js 16 — no templates, no page builders — with a custom Tailwind design system around the brand's red/dark palette. I built interactive tools (revenue calculator, diagnostic questionnaire, website audit bot) that function as self-service sales tools, qualifying leads before they ever talk to a human. Three full industry demo sites were rendered inside browser-frame components so prospects see exactly what they'd get.
The Solution
A custom-built Next.js 16 platform with 12+ unique pages, each following the same conversion architecture. The homepage is a 1,300+ line conversion engine anchored by a problem-first narrative. Five service pages (Website, Speed to Lead, Follow Up, RLR Connect, Complete System) each include problem statements with stats, solution walkthroughs, interactive demos, feature breakdowns, pricing, guarantees, and CTAs. Interactive tools include a Revenue Loss Calculator (13+ trades, real-time animated projections), a 3-step Diagnostic Tool that maps pain points to services via 18+ signal checkboxes, and a Website Audit Bot. Three live demo sites show production-quality HVAC, plumbing, and electrical websites inside browser frames. The Speed to Lead page features a live AI phone demo. The RLR Connect page has a tabbed interactive dashboard with 4 views. Full AEO optimization with JSON-LD structured data on every service page, plus ADA compliance throughout.
The Results
Built a complete sales infrastructure platform from the ground up that positioned Revenue Leak Repair as a 'systems mechanic' — a differentiated angle in a crowded market of generic marketing agencies. The self-service sales tools (calculator, diagnostic) qualify leads before they ever talk to a human, and three live demo sites let prospects see the product before spending a dollar. The platform supports 12+ industry verticals with dynamic content, and every technical decision — from animation timing on stat counters to schema markup on FAQs — was made in service of one goal: turning visitors into booked audits.
Key Features
Problem-first conversion architecture on every page: Pain, Cost, Solution, Proof, Action
Revenue Loss Calculator with 13+ industry presets and real-time animated projections
3-step Diagnostic Tool that maps 18+ pain point signals to personalized service recommendations
Website Audit Bot for interactive prospect self-assessment
3 full industry demo sites (HVAC, plumbing, electrical) rendered in browser-frame components
Live AI phone demo on Speed to Lead page — prospects call and interact in real time
Tabbed interactive dashboard mockup with 4 views (Conversations, Pipeline, Calendar, Reporting)
JSON-LD structured data on every service page (HowTo, FAQ, Service, Breadcrumb schema)
Full ADA accessibility: focus outlines, skip nav, ARIA labels, keyboard nav, contrast compliance
Custom Tailwind 4 design system with brand tokens (#d62b2b primary, #f59e0b accent, #0a0a0a dark)
GoHighLevel integration for live chat widget and lead capture
Dynamic industry pages with customized messaging per trade vertical
Key Outcomes
12+ with interactive components
Unique Pages
3 industry demo sites
Live Demos
2 interactive tools
Calculators
12+ trades supported
Industry Verticals
HowTo, FAQ, Service, Breadcrumb
Schema Types
7-Day Live + 60-Day ROI
Guarantees