How We Cut a 3-Week Custom Order Process Down to an Afternoon

Industry:: B2C Custom Ecommerce Product
Problem:: Weeks of back and forth before a single sale.
Result:: An increase in sales and a sales cycle that was cut down from weeks to paid in one afternoon.

Notorious Brand

Custom jerseys for teams who want something built specifically for them.

The 3D configurator customers use to build their jersey and see it in real time.

The Friction

Every custom order started with an email.

A customer would describe what they wanted as best they could. Questions would go back and forth. Reference images needed to be tracked down and sent. Mockups were created. Revisions were requested. More mockups. More back and forth.

Weeks would pass before a single dollar came in.

The process was time consuming and frustrating.

The Fix

A custom 3D jersey configurator.

Instead of describing what they wanted in an email, customers could now build it, selecting colors, adding logos, customizing details, and seeing their design come to life in real time.

No more describing the indescribable. No more waiting on mockups. No more chasing images and information.

When they were satisfied, they ordered directly from the configurator. Every file and piece of information needed to fulfill the order came through automatically.

The site was also rebuilt around clear next steps, giving every visitor a frictionless path from browsing to building to buying.

The Result

Within 6 months the transformation was complete.

A process that used to take weeks, consuming hours of founder time before a single sale was made, now happens in an afternoon. The customer builds their jersey, sees it in real time, and pays the same day.

More orders. More revenue. And a founder who got his time back.

What This Means for Your Business

When buyers have to work too hard to purchase from you, some of them stop. The friction between wanting it and buying it was too much to push through.

Notorious Brand’s buyers wanted custom jerseys. The process was making them work too hard to get one. Removing that friction didn’t just save time, it saved sales that were already lost before they started.

If your process is consuming you before a single dollar comes in, the friction is in your buyer’s experience, not your product.

Find out where your site is losing buyers.

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